Yeah, I'm not a big fan of Big Logos. I often cover or remove them when I have them. That being said, I tend to look for smaller companies.
I understand that Columbia Sportswear owns Mountain Hardwear, Sorel, Montrail, and Pacific Trail, among others and VF owns The North Face, Reef, Jansport and Eagle Creek, among others.
Just like in other parts of my life, I don't think I want to participate in the corporate takeover of the universe.