I agree that a greater focus on lightweight/UL gear would be a welcome addition. I do like the idea of a bit more concentration on what I can't find locally, however, not everyone lives in areas that serve backpackers. That much said, when approached from a Lightweight/UL perpsective, I find some of the reviews of more mainstream gear to be useful, precisely because the scrutiny applied by a Lightweight/UL enthusiast generally differs substantially from that of your traditional reviewer.
The move from a traditional backpacking base weight to that of lightweight and UL is an evolutionary process for many people. Some of these mainstream products help bridge that gap and are a nice balance between weight and creature comfort. And it is clear that many people on these forums have experience with these products.
And while I don't want to shift the debate here - I would suggest that people go easy on the state park / REI / car-camping crowd. I don't think car camping as a negative, maybe not my thing, but hey, who here started out by backpacking UL from the get-go? If yuppies want to car camp in state parks, I am all for it! If it gives them a greater appreciation for parks and protected lands, then only good can come from it. The worst outcome, in my estimation, would be indifference toward our public lands.