I've never tried fly fishing before but I've always wanted to and I just got off the phone with Daniel at Tenkara USA. His customer service was excellent. He was patient with me, answered all my questions, and was quite helpful. I now have a Yamame rod and lines coming to terrorize the bass around here.
I was so excited I had to run down to Academy and peruse their selection of gear just to see what they had. I ended up walking out with one of those nifty Morell foam fly boxes like what is out of stock on here. I haven't been this excited about fishing in a long time.