From above: "I feel little need to purchase much of anything from a faceless corp owned by people who quite possibly have never been camping outside a USFS fee and paved campground, if at all."
But if that faceless corp continues making stuff that has the best design, quality, fit, delivery, distribution, and price...then the cottage guys are going to have a hard time competing on the basis that they're cottage guys.
Some cottage manufacturers have all of these things dialed. But the number of them that do, we can probably count on one hand, and have fingers left over.
Buying cottage is probably less about buying innovation, quality, and experience, and more about buying into and supporting the ideas and dreams of some of our pals. At least, that's always been good enough for me to buy cottage. And for most cottage gear, it has to be - because most of them just can't compete on price, design aesthetic, and manufacturing quality of companies producing in overseas factories that have 30 years of experience and the finest manufacturing equipment and expertise in the world.
Today's "Made in China" looks a lot different than yesterday's. Likewise, today's "Made in the U.S." doesn't always look the same either.
I support cottage because I believe in the power of small business to anchor our domestic communities, not because they are always making the best stuff.