The price went up IN THE MIDDLE OF THEIR 30% off sale. It was listed at 119 on the website, but landed in the cart at $169
I emailed them a week ago, but haven't heard anything back. The fact that it's in-store (OP) at $119, but not on the website honestly makes me think that they have seen this thread, and don't want to miss out on the rush of orders.
The truly ridiculous part is, that it's only available in XXL in one colour. It just smacks of either arrogance or REALLY poor marketing to me.