I tried to add a First Ascent Downlight Sweater to my bag. It was marked as $119, reduced from $169. I expected another 30% off, to take it to $83.30. Great price.
When it landed in my bag, it was back up to $169, but the 30% off did work.
Their Igniter jacket let me use the sale price plus 30% off. $179 reduced to $99.99, with code to $70
Now the Downlights are on the front page of First Ascent at $119, but $169 when you view the item.
I've emailed them, and will be interested in how this pans out.