I began to say this on the 'smaller volume' ULA pack thread and realised it was a bit of a hijack, so I thought I'd start a new one.
In asking ULA to think about a 35L frameless pack, to me it sounds a bit like we're asking them to produce an MLD Burn for less money.
I think ULA's strengths lay in a different direction and that the 2009 range had already moved away from some of the best ULA features. "Throwing the baby out with the bath water".
For me, these were tremendous wrap around hipbelts - with proper sewn in pockets that don't flap around - and a proper roll top closure.
Other key ULA innovations were in the hooped frame found in the Circuit and reproduced in the OHM. This point, which moves away from purely frameless packs already well (and ever better) covered by MLD, puts ULA in the strong position of providing for those who want slightly more support with the capacity for a slightly greater weight, whilst still maintaining comfort, but still appealing to those of a light-weight philosophy.
I love the 2008 Conduit style hipbelt, sewn on pockets and roll-top closure and if that was transferred to the Ohm it would make for such a great pack. I don't see any advantage to strap on pockets, especially when they are now part of the package and not an option. (If I wanted to remove sewn-on pockets then scissors would work just as well)
If an OHM-style pack was available with a pre 2009 style Conduit belt, sewn on pockets and roll top closure I would definitely buy one and be prepared to pay the price. But at the moment I would more likely go try a GG Gorilla.