Ron apologized to me personally and on the web, and removed the pics. Ok.
Feel free to roast me (as some above has done), I guess you have little care for respecting authors', musicians' and filmmakers' rights too. Ok. But the thing is, if he'd asked and given me credit, I'd have agreed immediately. But, sorry, not being able to contact the photographer does not mean that the photo is free for use.
According to a friend of mine who is a professional photographer, a standard settlement for this kind of action in Sweden would be about USD 550 plus about USD 300 per year of use -- per picture.
As to why I decided to go public, the copyright issue is less important than the fact that two of the pictures were labelled as being from Alaska. Why this? I can only see one reason, and that would be to boast about the performance of the tent. A kind of false marketing, thus. I assume correct information about the performance of a tent is of some relevance to this community.