Yeah, I hear what you're saying. I just looked at the gear a few minutes ago and thought, "what the..."
But then I started to think about my travel pack- it's a nice travel backpack by Mountainsmith, but it's really heavy. Golite's a growing company and yeah, travel isn't backpacking...but I think these are cool products. I'm not sure that ultralight travel packs take away from the coolness of the Pinnacle, Shangri La 3, Jam, Dome, Breeze, Gust, poncho tarp, Reed, Sun Dragon, or any of the other still-cool Golite products. Maybe this just extends from those products.
It's the same as other markets. The purist in my wants a De Rosa, but the Trek Madone is pretty amazing. Do crappy cross bikes really take away from the Madone? Just depends on what you value, I guess...
Bottom line- I want one of those travel packs!