I picked up a bunch today for an upcoming weeklong trip. I whipped up a sample for myself this evening and was pleased. The coffee has a bit of an instant coffee aroma, but the taste is surprisingly good. Much closer to real coffee than instant coffee. It's not that different from regular Starbucks coffee. If anything, it's a bit easier to drink. There's less of that strong burnt taste that seems to exist in all Starbucks coffee.
It's hard to argue with the weight of this stuff too. It's just 4.2g for a one serving packet. That means you can get 7 cups of coffee on an ounce weight. I don't think I'm going to be lugging in freshly ground beans any more. For a week long trip, I used to have close to a pound of coffee along, since I drink it morning and evening. I'm going to be carrying about 2oz of coffee now instead of maybe 12oz.
When I made my sample cup this evening, I did use about 10 ounces of water and I found that a bit weak. Coffee lovers will probably want to go with 8 fluid ounces as per the instructions for a stronger brew. I know I will. This means that one packet does not make a lot of coffee, but I think I'll be able to live with 8oz worth in the morning. The alternative is making two packets, but that would be an awful lot of coffee unless you made it really strong using about 12oz of water.
This coffee dissolved impressively quickly which is great. Other instant coffee I've used in the past were a bit of a pain to get it all dissolved. The barista mentioned that it dissolves great even in cold water. So if you didn't want to heat water in the mornings but still wanted a caffeine fix, you could still have cold coffee. In the winter you could even make an iced coffee, but who wants that in the winter?
The only real downside to this stuff is the price. Here in Canada it's $12 for a 12 pack. They also sell this in 3 packs which I'm guessing are about $4.
One plus is that everything is already measured out for you in individual serving packets. This makes it easier to pack correctly and to avoid using up your coffee too early in the trip. No more guessing how many scoops of fresh grinds to bring for a trip.