This tent will sell. It won't sell like the new NeoAir, but it will sell, for one important reason: it is the lightest two person, double walled tent you can buy from REI. Actually, it is probably the lightest two person tent of any sort you can buy from REI (I think REI only sells the Bibler/Black Diamond single walled tent, which is just a bit heavier). Likewise, other retailers (mail order, etc.) don't carry tents from the smaller outfits. The $500 price tag is steep, but people will pay it (after all, compared to something like a car, $500 is not that much).
As this excellent article mentioned, this tent, like so many others, are hamstrung by the flame retardant standards. I wonder what this tent would weigh if it was made from silnylon, or better yet, Cuben fiber?