"Spreading the gospel" makes it sound like we are one-eyed zealots who believe in dogma and want to make everyone just like us.
Do I spray on about my thoughts on UL backpacking?
Not by telling only by showing.
At first I wanted share the info with a couple of my "outdoor activity" friends who I hiked and camped with. I sent links to Roger Caffins site and BPL etc. Explaining the benefits of lightness. But the core of it pretty much fell on deaf ears or the people focussed only on the light gear (more toys, more toys) not the philosophy and technique.
Now I just turn up to hikes and do what I do
( = show, not tell).
The friends packs may be a bit lighter now, and I think they plan a bit better too.
People see truth better by observation and finding their own way. There is no one perfect way despite many who try to impose their philosphy and preach a best practice.
"Vive la difference".
I don't mind waiting around for people who are slow due to heavy packs, it balances my personality and forces a pause.
If I want to really move quick, I go alone or pick the right partner.
As said above, I too am happy that a lot of people view backpacking as heavy hardwork and don't stray too far into the wilderness. Many who benefit financially from backpacking would prefer an unlimited increase in market but ultimately that will kill the natural resource and therefore kill the market. Some state that a certain mass is required to be heard in land preservation and access rights issues. True, but we must also acknowledge that the host can only support so many.
Lead by example.
Tread lightly... and speak softly.