For me, those temperatures between about 30 and 40 degrees fahrenheit are always the zone of maximum suffering.
While on the move, thin polypro (or wool) that dries out fast, possibly with wind pants and a waterproof-breathable rain parka has always done the trick. I keep a hat (and sometimes thin gloves) handy but won't always wear them -- usually I can control temperature by putton on the hat or taking it off, or unzipping the parka.
When I stop I'll put on that hat and an insulated pullover or vest -- with synthetic insulation. I'll usually put the insulation on over the raingear, if it isn't soaking wet.
I won't give more specifics, since I've found that what works best for any individual depends a lot more on that person't metabolism than on any specific brands.
My own personal view is that if it is warm enough to be wet, it isn't really "cold". You might be cold, but I reserve the term "cold weather" for temperatures where dinner freezes if you don't eat it quickly.