The pack in the picture looks just like the photo of the pack that was on the old BMW website.
A few years ago, before BPL got started, Ryan's BMW was making highly-specialized full spectra mountaineering packs. Sometime after that Ryan had Dan McHale make him a pack. If my memory serves me well, I remember that Ryan once posted a line to the effect that McHale's packs really do make a difference--and, he emphasized, that opinion was coming from someone who reckoned he had designed one of the best internal frame packs possible.
I was lucky to get Dan to make me an elaborate Summit Pack (approx 2500 cu in.) from full spectra (heck, even the thread is spectra!) that weighs 23 oz. with stays and hipbelt. My main go-to pack these days, it carries well and just won't quit!
Like everybody else, I'm interested in the new Rapture packs, as well as just about every other upcoming BMW design. Especially those PGD quilts. Nobody is asking about those. Aren't they supposed to come up soon?