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It's generally known in our hobby that Mr. Jardine has a tendency to *cough* elaborate upon his involvement in the development of lightweight gear. That being said, his book still lit a flame where I wanted to learn more about the light side of things. I was working/procrastinating/talking to a friend last night when I wanted to show him the picture of Ray and Jenny's tandem that has the shock-mounted laptop holder in the frame and noticed immediately the number of terms followed by (TM). They were:
Campfire(TM) Gorget(TM) SplitZip(TM) Draft Stopper(TM)
-and in all nested pages, the terms were always referred to as ****(TM). This guy's pretty serious about his trademarks! I already had a tab open where I had been searching uspto.gov for my own company's purposes, so I hopped on over there and plugged in "Gorget" to the trademark search. No results were returned (the uspto uses a session system where I can't post a link, but you can do it yourself- Do a basic trademark search for a Combined Word Mark) - but I thought that maybe I had screwed up the search or that it just didn't show up so I tried the other three. "Campfire" returned a long list, but the closest matches (just "Campfire") weren't his. SplitZip returned nothing, and Draft Stopper was for four dead trademarks belonging to a weatherstripping company.
Being a friendly-like Texas girl, I thought that I might gently remind Ray that the (TM) is, you know, reserved for things that have some documentin' with the gub'mint. I sent this email:
"While I was searching trademarks for my own business and procrastinating by looking at your website, I gave a quick search on the USPTO website for the four items you have listed with trademarks. Gorget and SplitZip came up with no matches, while Draft Stopper came up with dead trademarks for weatherstripping and Campfire gave an assorted list. I might have botched the search, but you might want to consider registering these with the Trademark office so that your trademarks don't refer to sealing drafts around doors and windows or removing the misleading (TM).
Happy trails!
Kit Waal"
Now, that's friendly-like, right? Ray seems to think it points to mental illness- and notice that he doesn't mention the trademarks at all.
"Dear Kit,
Could you give us the URL of your business? Since we have nothing better to do, we would enjoy analyzing your business and making certain you have everything exactly right, then sending you gratuitious emails about what you do not. We enjoy this type of activity because it helps fill an emptiness inside us, supposedly. And the reason we are always trying to fill the emptiness is that we have not learned how to eliminate it. But we are working it, so don't give up on us yet!
Thanks and all best wishes,
- Ray"
BURN! I'm sure that the rest of you could also get your own personal attack from Ray with very little effort, too, if you wanted. I was certainly expecting more of the standard issue "Well, I realize that they aren't trademarked officially but I was hoping for some stopgap protection until I got around to filing" or "You idiot! You screwed it up. My trademark numbers are xxxxxxx. Now go away!". I best go finish writing my patent 'cause I sure as hell don't want to get caught labeling it as "patent pending" when that's a lie (and illegal).
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